Search Engine Optimization All-in-One For Dummies

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Search Engine Optimization All-in-One For Dummies by Bruce Clay and Susan Esparza, is a complete dummies guide on SEO (search engine optimization) and offers 10 books in 1 covering everything from how search engines work, keyword strategy, creating content, and  more. Search Engine Optimization All-in-One For Dummies is a great book for anyone just starting out into the online marketing world or for online veterans who are looking for a refresh or some new knowledge.

 

Search Engine Optimization All-in-One For Dummies Features Include:

  • 768 pages.
  • 10 books in 1:
    • How Search Engines Work.
    • Keyword Strategy.
    • Competitive Positioning.
    • SEO Web Design.
    • Creating Content.
    • Linking.
    • Optimizing the Foundations.
    • Analyzing Results.
    • International SEO.
    • Search Marketing.
  • Details the capabilities and benefits of search engine optimization.
  • Learn how to gauge the success of online promotional tactics and tools.
  • Learn how search engines work and how to use them to your advantage.
  • How to deal with competitive positioning.
  • Discover how to get the tools and learn tactics to research keywords and build keyword lists.
  • Walks you through working with SEO web design.
  • Find out who your significant competitors are.
  • How to gather great ideas for web site content that will engage your visitors.
  • See why your web server can make or break your SEO efforts.
  • Discover why internal, inbound, and outbound links are all vital and the guidelines that assure their usefulness.
  • Find out how to choose the perfect host.
  • Build your brand and boost your business with well-planned search marketing.
  • How to analyze results.
  • International SEO.
  • Optimizing servers for SEO.
  • Discover why it helps to have a programmer handy.
  • Points out the ethical guidelines you’ll want to follow.
  • Tips on building keyword lists and themes.
  • See what you can learn from your competition.
  • How to use a ranking monitor.
  • Advice on creating spider-friendly sites.
  • Help choosing an analytics package.
  • Pointers on taking your online business global.
  • About the authors:
    • Bruce Clay is a professional search engine optimization consultant. His company, Bruce Clay, Inc., appears among the top 10 most reliable SEO firms as ranked by independent research firm Goldline Research.
    • Susan Esparza is a senior editor with Bruce Clay, Inc.

 

Quick Specs:

Price: check for updated prices

Formats: paperback, Kindle

Edition: 2nd edition

Released: January 18, 2012

ISBN: 1118024419

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