Digital marketing objectives are the specific results that you want to achieve in a defined period of time, using a series of duly specified tactics.
The definition of the digital marketing objectives is what will allow to know if the goals are being achieved or not.
Also, remember that digital marketing objectives must be aligned with the business objectives of the company.
Now, taking into account that the website is the center of the digital ecosystem of any brand, the objectives must start there. How? Being very clear about the purpose of creating the site and what you want to achieve for your brand through it.
What should digital marketing goals look like?
- Defined in time.
A digital objective can be to sell, generate engagement, increase reach, increase impressions, among many others. But they must meet the conditions mentioned above.
What are the main goals of digital marketing?
- Capture: Get traffic / reach. That is, create content focused on the target you want to reach, to encourage visits. The actions that help achieve this objective are: SEO to obtain organic visits, offline campaigns linked to a landing page, referral traffic, email marketing and Display or Adwords campaigns.
- Activate: Get response or interaction from the digital audience. The actions that help to achieve this objective are: generating records, downloading a brochure, inviting a friend, and sharing information.
- Convert : Generate sales, transactions, records, downloads. That is, whatever the brand has determined as a key action that it wants to obtain from the audience.
- Build loyalty: It is much easier to retain customers than to convince a new prospect. The actions that help to achieve this objective are: encourage the recommendation of our product or service, develop special campaigns for the retention and reconversion of clients.